There's a lack of ads promoting books either in the form of printed materials, posters, social media posts or promotional videos that don't feature book covers but highlight the "feeling" and mood of the promoted books.
Aims:
To increase awareness of the promoted books among young people by the means of social media channels and other forms of ads that allow motion graphics.
To increase awareness of the promoted books among young people by the means of social media channels and other forms of ads that allow motion graphics.
Objectives:
To produce a series of ads for a set number of books of different genres and by different authors that will feature motion graphics without featuring book covers, characters or plot stories directly but relying on abstract depictions of "feeling", "mood" of the promoted books.
To produce a series of ads for a set number of books of different genres and by different authors that will feature motion graphics without featuring book covers, characters or plot stories directly but relying on abstract depictions of "feeling", "mood" of the promoted books.
Deliverables:
_Promotional videos in formats of 1920x1080px, 1080x1920px, 1080x1350px for each book.
_Promotional videos in formats of 1920x1080px, 1080x1920px, 1080x1350px for each book.
_Promotional posters 50x70cm, which feature a qr-code leading to a dedicated promotional video of each book.
Software:
